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Research papers

Qualitative computing for marketing and business

In business and marketing, qualitative research is needed but rarely accepted. Data from focus group discussions, case histories or interviews requires qualitative analysis if the researcher is to discover new meanings in accounts or interpret...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Tom Richards, Lyn Richards
September 1, 2000
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Citation

Richards and Richards (2000a, September 01). Qualitative computing for marketing and business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-computing-for-marketing-and-business